The Campaign

The Campaign

The campaign lasts ten weeks between February and June, during which time participants use their talents, contacts and creativity to raise funds to help advance LLS's mission. Chapter staff members meet with candidates to assist them in goal planning, and tips and success stories from past candidates are shared. Candidates reach out to friends and contacts everywhere to form Candidate Campaign Support Teams who help them extend their fundraising networks. Two full-page ads in USA Today are provided to support and thank the candidates, one to list candidates who have confirmed their candidacy by February 12th, a second to congratulate national and local winners.

During the campaign, the candidates get to know local survivors who will inspire and motivate them in their fundraising the Boy & Girl of the Year.

The campaign is interspersed with events and parties which will allow candidates the opportunity to get to know "the competition," and other local business figures, and experience the energy and spirit that give this campaign its special flair.

Events include:

Kickoff Celebration:

This celebration officially marks the beginning of the fundraising period. The Kickoff Celebration is also a great opportunity for candidates to socialize, network and enjoy refreshments and festivities. Attendees will meet the candidates and patient honorees, the Boy & Girl of the Year. Past participants will share stories of how they ran their own campaigns and provide advice for success.

The Mid Point Event:

At the halfway mark, candidates and others in the community come together to acknowledge and celebrate progress so far. This event emphasizes the importance of LLS's mission and helps candidates re-energize and focus on goals during the weeks ahead, moving toward the Grand Finale.

Grand Finale:

This gala is a celebration of all the candidates' collective efforts as, surrounded by campaign team members and friends, they enjoy fabulous food, cocktails, music and an outstanding auction. The Grand Finale culminates with the announcement of the Man & Woman of the Year winners.

Advertising Support:

Advertising support is provided nationally and locally to honor and thank candidates. The campaign is bookended by two full-page national ads in USA Today: A campaign announcement ad listing the names of all candidates who have confirmed their candidacy, and an ad congratulating the national and local winners. Local winners will also be honored in a local media outlet. You can find out more by accessing your local chapter pages using the chapter finder above.


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